"Anyone telling you that adding schema is the AEO play is describing a starting condition, not an intervention."
"What survived my own process of elimination is not a tactic. It is structure for retrieval. Not more keywords, not another file at the root of the domain. Being unambiguous about who does what, for whom, where, in a form something can lift without guessing."
In digital, everything is infinitely measurable. I write about what that actually means, every week, on Infinitely Measurable.
