I was surfing tonight and encountered an Adwords ad to own a McDonald’s franchise. Note: I am not looking in to quick serve opportunities… just curious what the landing page had to say. What I saw was a lot of highly emphasized text… that made no sense.
- The headline for the page “Fast Food Franchises Franchise” didn’t make all that much sense. A plural and singular form of the word in the headline doesn’t read all that well. Does it?
- The main call to action: “Request More Information from Fast Food Franchises Franchise” repeats the grammatical errors of the headline. But, more than just a grammar error does it instill in the visitor that they are submitting information to a trustworthy source?