Coke Blak, Not Here…Marketing Gone to Waste


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Despite the fact that the Coca-cola Blak web site claimed the new beverage would be available yesterday. It’s not here. I visited stores and at the second stop I inquired of the store clerk.
“The Coke guy was here this morning” but, no Coke Blak.

Not satisfied to take store personnel’s word I placed a call to the national service center. These fine folks directed me to my local bottler in Charlotte, NC. The women I spoke with at CCBCC informed me that the date I saw “was on the national web site and that it would be a few more days”.

So much for a “national” product launch and co-ordinated marketing effort!



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Rob Ainbinder

Rob is an SEO and Marketing strategist, creator, writer, entrepreneur, blogger, Dad and husband. He is also the author of “Mastering Google Keep”. In his spare time, Rob enjoys completing home improvement projects, crafting barbeque and cheering on the New England Patriots. Rob lives with his family (Wife, our teenage daughter, and dog Lilly) in Greensboro/High Point/Winston-Salem area of North Carolina.

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