Bloggers and traditional media – AP style


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Stephen Bryant USC Anneberg Online Journalism Review considers the relationship between newspapers and bloggers:
“The successful journaling experiments at dailies like the Greensboro News & Record and the Houston Chronicle, along with the launch of the Guardian’s Comment is Free site, are just a few examples that speak to the increasingly important role blogs play in newspapers’ coverage.”

A little into the piece he goes on to quote Panos, CEO of Pluck: “I like to call it the AP newswire for blogs,” who quietly debuted the network, called BlogBurst, at a party in Silicon Valley last month.”

According to the BlogBurst site bloggers are promised ” Visibility and exposure on major news and portal sites,Traffic through attribution and links back to your blog, Performance based compensation (after our beta period),Authority and credibility within your topic area,New readers who wouldn’t normally find out about your blog” (my emphasis added.)


Related to this, it looks like Associated Blog Press has never gotten off the ground. Regionally, Ross Meyers suggested such a service (“AP for bloggers”) on April 6, 2005.

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Futher into the piece is some good news for ad networks:
“Revenue for the online ad business was only about $12.5 billion in 2005, or around 15 percent of what was spent on print, but it’s expected to grow by about 30 percent in 2006 and reach $55 billion by 2010, according to analyst firm Piper Jaffray.”


Rob Ainbinder

Rob is an SEO and Marketing strategist, creator, writer, entrepreneur, blogger, Dad and husband. He is also the author of “Mastering Google Keep”. In his spare time, Rob enjoys completing home improvement projects, crafting barbeque and cheering on the New England Patriots. Rob lives with his family (Wife, our teenage daughter, and dog Lilly) in Greensboro/High Point/Winston-Salem area of North Carolina.

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