One Reason Why Hardee’s Will Not Get to the Top of the Fast Food Heap


This week I stopped by Hardee’s Asheboro location (457 E Dixie Dr (Hwy 64). Asheboro, NC 27203, Phone: 336-629-4400). The location is convenient to those going to/from the North Carolina Zoo via Zoo Parkway.

I was on my way to work and due to some scheduling difficulty at home had to skip my usual morning meal. As a substitue, I decided on a biscuit and drink from Hardee’s drive thru. Little did I realize what would happen…

After declining their offer to purchase a heart thumping, belly busting Loaded Breakfast Burrito I place my order at the New York skyscraper sized outdoor menu board. The order was confirmed and I proceeded around to the drive thru window.


I gave the employee my Debit/Fake Visa card, the employee swiped it and then…
THE WAIT.
30 seconds, 1 minute, 1 minute 30 seconds.
The employee begins to visibly fret, examining the Point-of-Sale terminal. Then, the comment from him “Does it usually take this long?”…
“No”, I reply.
(This is where is gets WORSE)
“Well,” this Manager (I note) retorts, “we’re getting really backed up, it’s a busy time of the morning for us and I am going to have to ask you not to use this card here again
Dumbfounded, I reply “I’ve used this card here before with no problem. This isn’t my problem.
We continue to wait….
Hurriedly, he returns my card and gives my food to me. “I’ve re-booted the computer. It should go through.”
I leave… NEVER TO RETURN to Hardee’s again at 457 E Dixie Dr (Hwy 64). Asheboro, NC 27203, Phone: 336-629-4400!

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If Hardee’s can not prepare Management to effectively deal with the public and glitches with their sub-par Point-of-Sale system they will never standout among the crowded Quick Service Resturant industry except for their “here today, gone tomorrow” Goliath sandwhiches.


Rob Ainbinder

Rob is an SEO and Marketing strategist, creator, writer, entrepreneur, blogger, Dad and husband. He is also the author of “Mastering Google Keep”. In his spare time, Rob enjoys completing home improvement projects, crafting barbeque and cheering on the New England Patriots. Rob lives with his family (Wife, our teenage daughter, and dog Lilly) in Greensboro/High Point/Winston-Salem area of North Carolina.

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