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At “Gigantic Magna Corp”. The Scientist finds a cure for an incurable human aliment. A TV station covers the story. The next day Gigantic Magna Corp is inundated with phone calls and e-mails about the disovery. Upon hearing of the miracle drug, The Marketer quickly decides to put together a press release. The information makes front page headlines in the local newspaper. Later, The Scientist remarks to The Marketer that “you shouldn’t have done anything without my permission”. Was The Marketer really wrong in picking up the ball and running with it?