Bush Wins in the Usability Race, too

“In summary, Kerry used his newsletter to collect money. Bush used his to increase voter turnout, and he won because he was better at turning out

his base. Understanding the strength of email newsletters thus directly contributed to Bush’s victory, so his Internet team can claim some

credit for the outcome.”

For the full story see Nielsen’s full article.


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Rob Ainbinder

Rob is an SEO and Marketing strategist, creator, writer, entrepreneur, blogger, Dad and husband. He is also the author of “Mastering Google Keep”. In his spare time, Rob enjoys completing home improvement projects, crafting barbeque and cheering on the New England Patriots. Rob lives with his family (Wife, our teenage daughter, and dog Lilly) in Greensboro/High Point/Winston-Salem area of North Carolina.

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