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social media - Rob Ainbinder - Digital Dad

Rob Ainbinder – Digital Dad

Chronicling my adventures in DIY, Home Improvement, Barbeque and Fatherhood

social media - Rob Ainbinder - Digital Dad

From In-House to Agency: An Internet Marketer in Autumn Transition

September 6th, 2011
Acer platanoides in autumn colors.

Image via Wikipedia

I don’t often write about my work. In fact, I have a pseudo unwritten rule of not blogging about work due to repercussions I’ve seen played out. But, I do make exceptions.

Back in 2005 when I left the NC Zoo I wrote about my departure. And much like I did back then, I am writing this post.

Many of my co-workers from Hafele are on Facebook and some even blog or, operate Websites with their spouses. Many appreciated what I had done for the company digitally by expanding the Company’s footprint into email, social media, and blogging. Some things were going quite well… like having the Twitter account ranked #1 of Top 20 Building Products Brands to follow on Twitter. Or, helping start #kbtribechat. There is no doubt in my mind that it has been a great run at Hafele with a ton of great people.

After having some frank career discussions I started thinking and searching. Through some networking and LinkedIn a new opportunity surfaced… in an Agency.

Some chats with a few people in agencies (thank you V and others), then rounds of interviews culminated with an offer. I am pleased to write that next week, I turn over a leaf and start a new job at BEM Interactive. I look forward to helping a variety of clients with their Social, SEO, email marketing and whatever “internet” comes next.

P.S.Interestingly enough I am not the only one making a change this season.

How to Write a Social Media Emergency Response Plan

November 8th, 2010

(Fire-Lite BG-10 pull station, photographed at Benjamin Franklin Middle School in Ridgewood, New Jersey on January 4, 2003. Source: Ben Schumin

If you have a social presence on any service (Twitter, Facebook, LinkedIn, YouTube) you should think very seriously about a Social Media emergency response plan.

In a Social Media emergency the Social Media specialist, or other person in charge of your Social Media presence, should know who to contact. But, more importantly… the person being contacted by the Social Media specialist should know they are part of the plan!


An outline for a Social Media Emergency Response Plan is below and may include the following:

Purpose – “The purpose of this document is to outline the Social Media Response and Personnel Responsibilities at [Company Name]“
Social Media Presences – A listing of Social Media sites and the URLs. “[Company Name] maintains presences on several social media sites including:”
Personnel & Process - A listing of personnel roles and their responsibilities in a Social Media Emergency

What would/do you include in your Social Media Emergency Response Plan? Other suggestions? Please leave them in the comments below.

Blogs are to Documentaries as Tweets are to 30 second commercials

October 11th, 2010

I was Tweeting the other night and a thought occurred to me. Looking at Social Media a bit more broadly for a second, if we were to compare blogs and tweets to another (more familiar to some) media what would that be?

First, I considered the long form documentary. What in social media could equate to the depth of a topic and often raw nature of the human experience? For this, I thought the blog post (or blog post series) was equal. Plenty of space, room for video, photos.

If a blog post were considered long form Social Media what was on the opposite end of the spectrum? The thirty second commercial came to mind. Long used to appeal to mass audiences, succinctly and quickly the 30 second commercial fit the bill. And the Social Media counterpart to the 30 second commercial? Tweets, those 140 character snippets that can quickly be retweeted around the world.

ConvergeSouth 2010 from the Inside Out

October 5th, 2010

I have some history with ConvergeSouth. In 2005, I decided that tiling my backsplash was a little more important (for domestic peace and tranquility). But, in 2006 I attended and found 8 Things from ConvergeSouth to write about.

But, this year was a very different experience. Much like I did back in 2006, I was early. Early enough to help put out the namebadges. If they weren’t in perfect order it’s because they were set up twice. Once without the tablecloths and the second time with tablecloths that our generous host NC A&T provided.

But, the experience was much more than that… an incredible crew performed magical feats of logistics, obtaining sponsors, creating/updating a web site, travel arrangements, tracking down speakers, creating fliers, podcasts and so much more. And, I was a part of all this… who would guess that the relatively minor contributions made ( in comparison to others) would be so appreciated. If helping out as a volunteer wasn’t enough, I had the opportunity to share a session with Tammy Colson in which we had to quite quickly substitute for a presenter that couldn’t make it at the last moment.

The keynote session was spectacular. What an opportunity to hear from a leading SEO. Brent covered the basics well and moved on up to some advanced topics that I really appreciated. You’d have to fly to a much larger conference and pay a lot more for the kind of information Brent shared with us.

So, in a small amount of time I went from volunteer and attendee to volunteer, attendee and presenter. This Converge was different (and better)… I didn’t spill any coffee.

Rob Ainbinder – Digital Dad

Chronicling my adventures in DIY, Home Improvement, Barbeque and Fatherhood