November 3rd, 2012
I was recently reminded what a gesture of a written thank you could mean to another person. Thank you notes aren’t anything new to me, my Mom firmly reminded my brother and I that we should write a thank you note after we received a gift. She direction on a thank you letter and provided stationary to complete the task. There were many thank you notes I and my brother penned at the kitchen table or, individually are our desks. Most often these thank you notes were for birthday or, other occasion gifts that we received. Years after this experience I revived the thank you while I was an employee of Restoration Hardware. I wrote a fair share of thank you notes during my time at Resto. I even went so far as to write a short article for “The Tool” the company’s newsletter, on the topic of a thank you note. It was in this brief article I implored our associates to carve time out of their busy days to jot off a note (on company supplied cards) to a customer with whom they had met and probably transacted some business. Even if it wasn’t acknowledged by the customer, I saw it as an important point of differentiation. The thank you note continued to follow me around as I got a little bit older.
In the last few years, I have left thank you notes on the back of receipts when my Wife or, I include a tip for good service. It’s just a quick few words that takes a minute or two and I usually sign it from all of the family. It gives me a chance to tell the server/waiter/tress what I appreciated about the experience in addition to the monetary reward. I don’t know if they like it, read it or even care about it but, it seems to me to be good manners at the very least.
This week I was reminded about the power of a thank you. I signed up for an email newsletter written by Bryan Eisenberg and his staff. Bryan is an industry leading consultant in online conversion optimization. Don’t know what online conversion optimization means? Think of a time you had a horrible online checkout… that’s what Bryan and his company fix.
At any rate, after I signed up I received a thank you email message and welcome to the newsletter. In addition, Bryan includes a PDF with some tips/strategies on conversion optimization for FREE. I perceived some value in the information and didn’t think twice about jotting off a quick thank you message. I didn’t really expect anything from it but, minutes later, I received an email from Bryan personally thanking me for the message. (I was amazed). Who would think that a pro as well known and busy as Bryan had time to answer me? But, it turns out he’s been handling the email box duties since they started publishing in the 90s and I was the first to thank them for the download.
So, if it’s for business transacted, gifts received or great service rendered there seems to still be room for a thank you even today. Thank You for reading.
May 2nd, 2011
Image via CrunchBase
If you have a WordPress.com hosted blog and want to add LinkedIn as another available service for sharing just follow these steps:
1) Upload a 16x16px icon you want to use to a photosharing site or your own Web site. Need an image? Find some images to use here.
3) If you aren’t logged in, log in
4) Got to the Settings panel and click Sharing
5) In the Available Services box click add a new service
For label enter: LinkedIn
For URL enter: http://www.linkedin.com/shareArticle?summary=%post_excerpt%&title=%post_title%&mini=true&url=%post_url%&source=%post_full_url%
For Icon enter: The URL to the image hosted elsewhere
March 16th, 2011
Image via Wikipedia
At a young age I came under the influence of Christopher Robin, Pooh, Pigglet, Tigger, Owl, Eeyore, Roo, Kanga and the 100 Acre Wood. The birthday celebrations, windy days and other adventures were a source of awe and wonder as an infant and toddler.
Reading lots of other blogs and tweetstreams observing how others create, I thought: “What has Winnie the Pooh taught me that applies to Social Media?”
Here’s my list:
1.) Share willingly – Even the sometimes obstinate Pooh would yield his “huny” pot to another interested friend eventually. Share what you have it’s part of who you are.
2.) It’s not how many but, the quality of friends, fans, followers – Pooh has eight friends, total. Am I suggesting you limit yourself? No. Just try to keep your connections as real as possible. Following spam /non-human accounts just dilute the quality of what you are talking about.
3.) Take time to care – There is something amazing about Social Media. You seem to get more the more you give. Taking time to “stop by and check” on someone can be powerful and connecting. Might even result in an adventure or party.
4.) Don’t get too bothered – You will have a difference of opinion, maybe with someone more famous than you. It’s okay. Don’t let it ruffle your feathers.
Now that I have a child all this sharing and caring seems to have some extra meaning. What has Pooh taught you about Social Media? Leave me a comment.
P.S. If you didn’t know (and I didn’t until I wrote this post): A new Winne the Pooh movie is due out this Summer and it’s NOT in 3-D!
March 1st, 2011
If you attended my SEO Class for Small Business at RCC here are the links I promised to provide to you.
If you have any questions, leave a comment below or contact me
January 27th, 2011
What I really like about the Web is the unlimited variation and innovation. This list of six Web site ideas is merely a starting point.
- Make your Web site the center of your online marketing universe – What do I mean by this? Take steps to make it extremely easy for a prospect (or customer) to find you online. How do you do this? Simply link to your Web site from: your email signature, Google places page, Facebook page, LinkedIn page, etc. Then, link out from your Web site to all those pages/places online.
- Offer a way for Web site visitors to stay up to date/receive special offers. This might mean producing an occasional email newsletter (using a service like MailChimp free for small lists) or, offering readers of your blog to subscribe to your RSS feed.
- Test different offers on your Web site. Depending on your business this could be a free initial visit with a percent off. Or, a free accessory with a minimum purchase.
- Test different calls to action: Do you have a contact us form or Appointment Request form on your Web site? If you do, consider using a free tool like Google Web site Optimizer to test how well a small change to your form might work.
- Offer tools for clients to configure their dreams. This could be something from a PDF worksheet download to a web form or more complex online configurator.
- Collect and display testimonials from past customers on your Web pages. They add credibility to the hard work you’ve already done and will instill confidence in prospective customers.
What are some of your ideas of things to do with a small business web site?